Welcome to Nuance Salma Hayek, your top destination for affordable, high-quality beauty products endorsed by the glamorous Salma Hayek. Our online shop offers a wide selection of makeup, skincare, hair care, bath and body products to help you achieve the celebrity look on any budget.
Our Story
Nuance Salma Hayek was born out of a partnership between celebrity Salma Hayek and CVS Health. As a longtime advocate for increasing diversity and inclusion in the beauty industry, Salma was determined to create an accessible, all-inclusive beauty brand that caters to women of all ethnicities, ages and styles.
In 2019, she joined forces with CVS Health to bring her vision to life. Drawing inspiration from her Mexican heritage and global travels, Salma curated a collection of her beauty secrets to share with women everywhere. The result is Nuance Salma Hayek, a line of dermatologist-approved cosmetics and skincare essentials designed to nourish your unique beauty, inside and out.
“Beauty is being comfortable in your own skin.” This is the mantra behind every product we create. Our aim is to help you look and feel your best, without breaking the bank. Join us on the journey to find your authentic self through our collection of high-performing, indulgent beautygoodies.
Our Values
At Nuance Salma Hayek, we believe beauty is ageless, fearless and for everyone. Our core values reflect this inclusive mission:
- Quality over cost: Our formulas pack a powerful punch, with premium ingredients at an affordable price point. We cut no corners when it comes to creating products that really work.
- Simplicity is key: Our streamlined collection makes finding your perfect match effortless. We offer one stop shops across makeup, skincare, hair & body categories.
- Clean and conscious: Our ingredients adhere to strict safety and ethical standards. We formulate without harsh chemicals and always consider our environmental impact.
- Diversity is beauty: Our products embrace the unique needs of all skin tones and types. We celebrate diversity and cater to women of all backgrounds.
- Confidence is everything: Beauty starts from within. Our goal is to inspire confidence and self-love through high-performing products.
Our Product Philosophy
Our collection begins with Salma’s own beauty secrets. Her favorite ingredients and formulations are put to the test by our team of scientists to create products that really perform.
We collaborate with dermatologists and chemists to ensure our products are not only indulgent, but also gentle, non-toxic and effective. Our ingredients are carefully selected based on stringent standards:
- Clean formulas: No paragons, sulfates, phthalates or mineral oil
- Vegan options: Many products use vegan formulas without animal-derived ingredients
- Responsible sourcing: We uphold ethical and sustainable sourcing for our extracts and oils
- Premium actives: Key products feature patented complexes and technologies for visible results
- Soothing naturals: Botanical ingredients like aloe vera and avocado oil nourish skin
- Protective antioxidants: Vitamins and superfruits shield skin from environmental aggressors
- Maximum tolerance: All products are allergy tested and suitable for sensitive skin
The result is a line born out of tradition, but backed by science. We aim to bring you an elevated beauty experience, whatever your needs may be.
Our Categories
Nuance Salma Hayek offers head-to-toe products to nourish your unique beauty, including:
Makeup
Our color cosmetics are made with premium pigments to achieve buildable, blendable, beautiful coverage:
- Complexion – Foundation, concealer, primer, powder, contour and highlight
- Eyes – Mascara, eyeliner, eye primer, eyeshadow and brow products
- Lips – Lipstick, lip liner, lip plumper and lip gloss
- Tools – Brushes, sponges and applicators for flawless application
Skincare
Our skincare balances gentle hydration with serious treatment to transform skin:
- Cleanse – Makeup remover, face wash and exfoliator
- Treat – Serum, treatment pads, spot treatment and lip treatment
- Moisturize – Day cream, night cream, eye cream and neck cream
- Protect – Sunscreen, primer with SPF and setting spray
- Masks – Sheet masks, clay masks, peel off masks and overnight masks
Haircare
Our hair heroes boost health, add shine and tame tresses:
- Shampoo & Conditioner – Options for dry, curly, damaged and color treated hair
- Treatments – Hair masks, serums and leave-in treatments
- Styling – Hair spray, mousse, gel, pomade and salt spray
- Accessories – Brushes, clips and hair ties
Bath & Body
Pamper your body from head-to-toe with our skin-nourishing formulas:
- Cleanse – Bar soap, body wash, scrub and cleansing oil
- Moisturize – Body lotion, body butter, hand cream and lip balm
- Pamper – Body oil, bath soak, candle and loofah
- Freshen – Deodorant, fragrance mist and powder
Our Commitment to Quality
At Nuance Salma Hayek, we take quality assurance seriously to deliver products you can trust. We proudly manufacture in the USA at an FDA-registered, GMP-compliant facility. Our chemists uphold the highest standards when it comes to:
- Rigorous supplier screening
- Controlled production methods
- Extensive stability and safety testing
- Preventing contamination and errors
We conduct consumer testing across diverse demographics to ensure our products perform as promised. Our customer happiness team is ready to respond if you ever have questions or concerns about our goods.
We believe everyone deserves access to premium quality at a fair price. We’re committed to providing clean, effective, attainable beauty you can rely on.
Our Brand Ambassador: Salma Hayek
Our founder and fearless leader, Salma Hayek Pinault, embodies everything our brand stands for. As an actress, producer and director, the Oscar nominee has been a household name for decades. But behind the camera, she has long been a quiet force advocating for women’s empowerment.
A champion of diversity, Salma became the first Latin actress nominated for an Academy Award as Best Actress. She built her prolific career breaking barriers and paving the way for women of all backgrounds to tell their stories.
Salma brings this same passion for inclusivity to Nuance. Motivated by her desire to uplift and celebrate all women, this collection reflects the diversity of beauty she witnesses around the world.
“Everyone should feel represented and everyone should feel beautiful,” says Salma. This belief inspires her curation of multi-benefit products tailored to complement diverse skin tones and textures.
As our guide, Salma remains actively involved in product development. Every formula bears her impeccable touch, elevating our quality to meet her exacting standards. She tests each product extensively, providing feedback to perfect the result.
Salma’s supervision ensures our collection achieves her vision: clean, effective beauty for all. We’re honored to have her wisdom, glamour and purpose at the heart of our brand.
Join Our Beauty Community
At Nuance Salma Hayek, we believe beauty has no boundaries. Our aim is to build an inclusive, empowering community of women supporting each other on their self-care journeys.
We invite you to join the conversation! Follow us on social media for inspiration, tips and exclusive content:
- @nuancesalma on Instagram and TikTok
- Nuance Salma Hayek on Facebook
- @nuance_salma on Twitter
Engage with fellow beauty lovers and share your own tips. Subscribe to receive exclusive offers and early access to new product launches.
Help us shape the future of Nuance Salma Hayek by providing your valuable feedback. Our community is the driving force behind making us North America’s top accessible beauty brand.
We can’t wait for you to be a part of our glam movement towards confidence and self-love!
So what are you waiting for? Browse our shop to find your perfect match. We promise to make your beauty routine a little more nuanced.
